Rolex is a word Invented by Hans Wilsdorf, the founder member of 'Montres Rolex S.A.' Wilsdorf. In April 1985, more than 4.1 million movements had been awarded the official 'Chronometer' title, though Rolex watches only make up about 1% of the total Swiss watch production. As I write this, Rolex are undoubtedly coming up with new ideas and initiatives ready to unleash them upon us in the 21st century. If only Hans Wilsdorf had still been alive to see how his empire had grown from one of humble beginnings to one of the most well known brands that has so far and will no doubt continue to stand the test of time.





